behind the brand...
OUR STORY
Based in Vancouver, BC, we're a proudly Canadian (with an Irish flavour) kids brand that feels that parenting doesn’t mean giving up your identity. Everything we make is designed to slide into your everyday life to make raising new little people that little bit easier, because not only do we respect the right of kids to be kids, we also believe parents should be allowed to be exactly themselves.
Designed for the bold, the brave and the unapologetically unique, our baby gear is a perfect mix of fierce style and practical function. Think gender-neutral moody colours, scientific illustrations, and dark academia themes that break away from traditional ‘baby’ themes. We embrace individuality, offering goods that are as striking as they are soft.
...for Baddies with Babies
OUR VALUES
All our blankets, bibs and muslins are made from certified organic cotton by a lovely factory in India, who provide housing for 50% of their workers, and continued to pay their wages in full all throughout pandemic closures. While cotton, organic or not, still requires a lot of water to produce, we prefer to use it over synthetics or mixed fibres since the natural fibre WILL eventually break down. Our products are digitally printed in a Global Organic Textile Standard (GOTS) certified printing system, which ensures both the organic nature of the product and the wellbeing of the workers. Sure, it's more expensive, but uses no water and doesn't cause toxic run-off like traditional rotary or screen printing. Our products are shipped to us in compostable bags, and we in turn ship to you in compostable mailers. We keep our packaging to a minimum, and only use recycled card for our swing tags with recycled or repurposed ribbons and string.
Each Big Throw is individually made to order from 95% cotton yarn - most of which is recycled - in a family-run mill in the USA. We only order exactly what we have sold, so waste is minimal. Any waste that IS created is remade into other textiles, and shredded scraps from their bins are sorted by colour and either woven back into yarn or used as stuffing or other non-woven textiles.
Our wall decor is printed on demand in a local boutique print studio. Only printing what we sell is a huge step in waste prevention. The PVC-free peel-and-stick wallpapers and decals are printed with non-toxic water-soluble inks, making them safe to use in family homes. We use as little plastic as possible, and ask our customers to use a bank card to apply rather than buying a plastic squeegee... every little helps!
Hi! I'm Lisa, mum of 2 small whirlwinds and print designer with over 15 years' experience in the fashion industry
Whilst on maternity leave with baby number 2, I really missed my job as a Senior Print Designer in a fashion company. Full-time parenting is HARD and my hat off to you wonderful souls who ace it every day. I started freelancing, mostly to keep my brain active and engaged through the mum-fog, and got a taste of the freedom of working for myself. Although I really adored my regular design work, it was a path I had promised myself many moons ago that I would only go down if I could change the industry from the inside. A few months later, just when I was about to go back to work, my position was suddenly dissolved due to the pandemic. So I took it as a sign, decided that it was time to live out my long-held dream and started my own sustainable business.
I experienced a real lost of identity after having my kids, and fought to look after my own tastes and needs, whilst still trying to be the best mother I could be. Like you, I love beautiful things, but hate the impact they have on the earth and its people. I'm doing my best to instill a sense of respect and responsibility in my own kids to help them grow into the adults our world sorely needs, and to keep a sense of myself while doing it... thankyou for joining us
-Lisa, founder and designer
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